Kuyo

Brand Identity | Logo

Born from the energy of bustling Asian night markets, Kuyo is an Asian mayo brand inspired by sizzling woks, fragrant spices, and the vibrant culinary traditions of the region. Blending classic mayo goodness with bold, Asian inspired flavours, Kuyo is a fusion of tradition and innovation that is versatile, flavour packed, and full of personality.

The creative direction was centred around capturing the excitement and vibrancy of Asian street food culture. The client wanted a brand identity that felt fresh, expressive, and contemporary, using bold colours, modern graphics, and playful illustrative elements to bring the story to life. By exploring graphics that personify the flavours, the identity creates a distinctive and memorable brand that feels energetic, approachable, and unmistakably Kuyo.