Khuzam

Saudi Arabia

Brand Identity | Logo | Brochure

In Khuzam, nature takes the lead. Located in Riyadh, Saudi Arabia, green spaces are seamlessly integrated with commercial, leisure and residential spaces to create a leading destination for the city.

Taking inspiration around existing wadis, beautiful greenery and open spaces, the identity was shaped by the natural shading the development would have to offer.

Through the subtle use of shadow across photography and design, the brand brings this connection to nature to life. Meaning "lavender" in Arabic, Khuzam's purple palette is a considered nod to its nature inspired narrative.